Brand Film
DARSHITA PATANKAR / DESIGN IS DEAD
A Film by
Vikrant Patankar
Starring
Darshita Patankar
Shot on
RED, in 8K
Darshita Patankar is a designer. After a year of job-hunt anxiety, she stopped sending portfolios into the void and pitched herself in public — with a film.
Everyone says design is dead and AI killed it. Design Is Dead says the real parasite was hiding in plain sight. Shot on RED in 8K, with a full crew and a sound stage turned into Barbieland.
Brand films longer than four minutes rarely go viral. This one passed 5.3 million views on X, and the founders of Figma, Notion and Linear wrote back.
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